The first step in visual design is to figure out what you really like. For illustrative purposes, let’s say Sally Lane is trying to get an arts and crafts store up and running. She really likes really simple designs that fit just about anywhere. She wants to use her own name for her business, so we start there. We draw up a few options, ranging from simply writing her name in an elegant font to making a play on words with her name as a street sign.

Sally ultimately chooses a logo that looks like a fancy rubber stamp similar to one she plans on selling in her store. Our next step is designing the rest of the company identity. It isn’t just a logo! We make sure her business cards, letterhead, envelopes, and signs are consistent with each other. We want her to make the best impression possible with her customers. She wants a look that people will remember as classy and chic.

The website launch can be just as important as the store opening. It’s very easy to share a link on social media, and a website offers quick access to anything you want people to know. You know the power of a well-designed website. Sally certainly knows, and she gets a lot of her inspiration from other websites that she can share with us. She wants to sell some of her products online as well, so we add a shopping cart to her site.

Once we have finished our work together, your customers will immediately take notice. A professional identity will boost your credibility and draw attention from discerning audiences. You will have the graphics on hand to create all kinds of new material. You will have your own unique branding. It will set your business apart from the rest.